Long term we have to accept that our level, at best, is lower Prem/upper Championship.
The size of our stadium hinders the possibility of development because kids can't afford to come cheap the way I did in the 60s. Had I had to pay the equivalent of £25 to get in then I'd never have gone.
If we magically had a 50K capacity we could afford to try all sorts to attract newcomers and it would eventually raise the level of support but it would be magic. The Craven Cottage capacity can't be raised much and we won't be moving. MAF wanted that years ago and discovered that that it wasn't economically possible.
Even with our magic 50K stadium of course we'd still be, at best, the 4th biggest London club.
We should accept that where we are now is as good as it gets and we need to consolidate to maintain this not dream of growth.
Yeah. Fact is, there are only so many people who actually like going to football matches.
We're right next to a more popular and more successful club right next door, and a club of similar size also close by (who are also looking to expand now that they're on the rise, incidentally).
Even accounting for people like me who are prepared to travel a bit, there can't be that many more fans to fill seats in Craven Cottage. Building up a fanbase takes generations (which is why I don't like it when people are snooty about clubs like Wigan),
build it and they will come just doesn't work in football.