Author Topic: Club badge  (Read 3735 times)

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Re: Club badge
« Reply #40 on: December 17, 2014, 07:01:22 PM »
I can't see that it looks like a swastika at all, perhaps the association comes from the colours - black, white and red - which just happen to look smart. We can't embargo colours indefinitely just because someone else rather unpleasant happened to like the combination as well.

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Re: Club badge
« Reply #41 on: December 17, 2014, 07:03:42 PM »
I worked for NatWest at the time of the merger between Westminster Bank and National Provincial Bank, they created the now we'll known NatWest symbol, described by a lot at the time, of three maggots chasing each other. However, just like Fulham Badge, everyone knows what it is, which in my opinion, is a good thing.

A friend worked for BT whose first symbol was the T with two dots (a bit like 7") then they changed it to that character blowing his horn. My mate reckoned that they'd changed from the "7-inch club" to the "p**f with the trumpet".

Offline dannyboi-ffc

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Re: Club badge
« Reply #42 on: December 17, 2014, 07:13:45 PM »
Lol swastika..... I've heard some things on here but that takes the biscuit. Now its been mentioned it could be seen that way but if I grew a tiny moustache I could look like Hitler.

We can't live our lives looking to find something that isn't there, the badge says FFC and I wouldn't have even contemplated comparing it to that. If that was an issue then I've got a very strong feeling this thread wouldn't be the first time I'd heard it in 14 years.

I hope we keep the badge, like Peabody said it's recognisable. Like it or not it's part of our identity now, I think the blend of the cottage remaining forever will always be our connection to our history and our soul but the badge is our connection to the new era and what a special era it was.

I don't want to forget the past 14 years just like that and to be fair al fayed had 2 promotions in 4 years before having the audacity to change the badge. Khan has a long way to go before he starts messing around with badges etc....

I personally think the old badges are horrible, I would suffer them because it's our history and id rather that than a brand new probably American style (no offence intended, nothing wrong with the american style but its not fulham) commercialised badge but I think the current badge is both the nicest and the most recognisable
« Last Edit: December 17, 2014, 07:19:34 PM by dannyboi-ffc »


Offline The Rock

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Re: Club badge
« Reply #43 on: December 17, 2014, 09:55:31 PM »
I like the new one. My favourite.

If it had to be changed, I'd rather it be the old one before the new one.

If we get a new one it should have a big jaguar for Jacksonville, but I'd prefer a car than the animal. Don't want to get lumped into a "Hull Tigers" thing.

Offline Lewes White

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Re: Club badge
« Reply #44 on: December 18, 2014, 10:18:13 AM »
The Badge must stay, instantly recognisable and above all a testament to the Clubs best years. Few club badges have such visual impact.

Offline RaySmith

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Re: Club badge
« Reply #45 on: December 18, 2014, 10:25:19 AM »
The present  badge is, as said, simple and recognisable, I don't have a problem with it - have come to quite like it.

Yes, the old badges make you feel nostalgic, and will always be there in our memories, but the present one seems modern, and of the times - creating an easily recognisable brand for commercial purposes.


Offline LBNo11

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Re: Club badge
« Reply #46 on: December 18, 2014, 11:11:58 AM »
...many of the old badges depicted the history of the region, the latest one shows nothing about where the club was born.

As mentioned many times I don't like it, never will, it may be recognisable to the new generation of fans as they grew up with it, but I recognised the older badges, and if people who supported other teams didn't - so what?

Anyway, each time this topic crops up there are still some who prefer the previous badges, and for me the marketing department, as ever, are missing out on selling items with the older badges on, to those like me who won't buy anything with the new badge on (anything I have with the latest logo on has been bought as presents for me). They used to sell the 'Heritage' range, but in truth the embroidery jacquard they used was dreadfully substandard and the garments poorly made, but if they made a better quality resurrected 'Heritage' range I'm sure older and younger fans would buy the products...

Offline Adi-ffc

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Re: Club badge
« Reply #47 on: December 18, 2014, 11:32:16 AM »
...many of the old badges depicted the history of the region, the latest one shows nothing about where the club was born.

As mentioned many times I don't like it, never will, it may be recognisable to the new generation of fans as they grew up with it, but I recognised the older badges, and if people who supported other teams didn't - so what?

Anyway, each time this topic crops up there are still some who prefer the previous badges, and for me the marketing department, as ever, are missing out on selling items with the older badges on, to those like me who won't buy anything with the new badge on (anything I have with the latest logo on has been bought as presents for me). They used to sell the 'Heritage' range, but in truth the embroidery jacquard they used was dreadfully substandard and the garments poorly made, but if they made a better quality resurrected 'Heritage' range I'm sure older and younger fans would buy the products...


+1, perfectly put.

The new badge is anything but 'nice', and most self-respecting brands avoid diagonal lettering of this kind because it is actually quite an easy step to envisage a swastika given its design, even if that seems absurd to some of you. it was the first thing that jumped out at me when I saw it, much to my dismay as i was looking forward to seeing it at the time.

I lived in Germany for many years and there are different sensitivities there about this sort of thing (they wouldn't have a design remotely like that for anything these days), so I might be stretching my point a bit. But having said that, several fans who sit next to me have similar objections and have also stopped buying any merchandise with that logo on it, like me.

Offline Shredhead

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Re: Club badge
« Reply #48 on: December 18, 2014, 11:50:39 AM »
I still have the same view as I did when I first saw the badge 13 years ago, ditch it and use a historical one instead.

Agreed. It too much resembles a swastika for my taste. Bring back the Fulham Crest!
I agree, except would rather have the 75 Cup Final badge.


Offline Chesh

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Re: Club badge
« Reply #49 on: December 18, 2014, 01:58:57 PM »
I don't like the current 'badge' at all - for me it lacks character and class.

I liked the one preceding it, which utilised the Borough crest. This gave us a sense of identity, and even had the river on it of course.

What we have now says nothing about us as a club, and in no way reflects our location or traditions.

in short, I would be over the moon if it was ditched for a return to the old crest.

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Re: Club badge
« Reply #50 on: December 18, 2014, 03:47:57 PM »
...many of the old badges depicted the history of the region, the latest one shows nothing about where the club was born.

As mentioned many times I don't like it, never will, it may be recognisable to the new generation of fans as they grew up with it, but I recognised the older badges, and if people who supported other teams didn't - so what?

Anyway, each time this topic crops up there are still some who prefer the previous badges, and for me the marketing department, as ever, are missing out on selling items with the older badges on, to those like me who won't buy anything with the new badge on (anything I have with the latest logo on has been bought as presents for me). They used to sell the 'Heritage' range, but in truth the embroidery jacquard they used was dreadfully substandard and the garments poorly made, but if they made a better quality resurrected 'Heritage' range I'm sure older and younger fans would buy the products...


+1, perfectly put.

The new badge is anything but 'nice', and most self-respecting brands avoid diagonal lettering of this kind because it is actually quite an easy step to envisage a swastika given its design, even if that seems absurd to some of you. it was the first thing that jumped out at me when I saw it, much to my dismay as i was looking forward to seeing it at the time.

I lived in Germany for many years and there are different sensitivities there about this sort of thing (they wouldn't have a design remotely like that for anything these days), so I might be stretching my point a bit. But having said that, several fans who sit next to me have similar objections and have also stopped buying any merchandise with that logo on it, like me.

I just can't see how three linked letters in a shield look remotely like the "broken cross". I think it's just more an association with the colours. I liked the old badge but this is striking and the colours look very good together.

Offline whitejc

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Re: Club badge
« Reply #51 on: December 18, 2014, 05:19:44 PM »
 



Offline Mince n Tatties

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Re: Club badge
« Reply #52 on: December 18, 2014, 07:05:22 PM »
The present one is very similar to the road sign when you come
Into Cambridge from the North..

Offline mullers

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Re: Club badge
« Reply #53 on: December 18, 2014, 07:27:40 PM »
Seeing all the badges together like that does put it into context. So, I'm off down the pub.

Offline bucksfulham

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Re: Club badge
« Reply #54 on: December 18, 2014, 08:18:10 PM »
For me, stick with the present.


Offline dannyboi-ffc

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Re: Club badge
« Reply #55 on: December 18, 2014, 08:41:27 PM »
After seeing all the badges together I'm even more convinced we should stick to the current one. Most of them are far too dated in a bad way. I love our precious ground because despite being very old in parts, it has character and I don't see character in any of the badges above. Why do people love the boat? Yes we play by the river but we're not the navy, we're a football club. If anything it should have the cottage in it to show what we are, even a blue stream representing the river would be blue and I detest the idea of blue in our badge. For that reason as well as the ship I've been put off going back to the last one.

The only one I think is very nice and wouldn't be a bad choice is the top right hand corner. Other than that I really can't see the obsession with the older badges, I guess it's just two different generations wanting what they grew up with.... which can't be a bad thing, we've just got to find a happy middle ground.

As long as we always keep the cottage I don't think the rest matters a great deal anyway, we've had god knows how many badges already so none could have really been that important.  There's only one cottage though
« Last Edit: December 18, 2014, 08:43:26 PM by dannyboi-ffc »

Offline blingo

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Re: Club badge
« Reply #56 on: December 18, 2014, 08:58:24 PM »
At this moment in time I am more concerned about the direction the kit is going. Our colours are black white and red not grey and orange.

Offline LBNo11

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Re: Club badge
« Reply #57 on: December 18, 2014, 09:07:25 PM »
...the reason we have "the boat" is that it is a stylized representation of the "black ship", a Viking ship that sailed the furthest up the Thames and stopped at Putney in 879, (1000 years before Fulham FC was formed). Many of the old badges represented this and other details of the area, the Bishop's hat, the crossed swords, the rose in the ships' sail, the wavy lines to represent the Thames etc.,

The 'new' badge represents a marketing ploy based on the lies put out by the club at the time that we couldn't use the borough badge, it also represents what can be achieved by doodling with crayons. Future generations will not understand the rich heritage of the area, but never mind ay...



Offline dannyboi-ffc

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Re: Club badge
« Reply #58 on: December 18, 2014, 09:37:39 PM »
...the reason we have "the boat" is that it is a stylized representation of the "black ship", a Viking ship that sailed the furthest up the Thames and stopped at Putney in 879, (1000 years before Fulham FC was formed). Many of the old badges represented this and other details of the area, the Bishop's hat, the crossed swords, the rose in the ships' sail, the wavy lines to represent the Thames etc.,

The 'new' badge represents a marketing ploy based on the lies put out by the club at the time that we couldn't use the borough badge, it also represents what can be achieved by doodling with crayons. Future generations will not understand the rich heritage of the area, but never mind ay...



I understand your dislike of the new badge and I admit it doesn't really show anything unique or traditional. But after your fights to keep the club at the cottage(which is the one thing that links us all) surely the only other thing that matters is our colours and avoiding orange etc in the future.

Unfortunately and it is unfortunate but it's also something I think the older generation has to accept, is that like all things, Fulham will evolve with each generation. Just like films, music etc.... It can't always be expected that younger generations have to do things the way it was done 50 years ago.

We have Johnny haynes' statue/stand which I'm proud to have sat in and stood in the enclosure ever since I could walk, all fans should know the basic history of the club. Past greats, achievements, the battles you went through to save the club but is it necessary to be so uptight about a viking ship from hundreds of years ago which has no link to fulham football club, maybe putney and Fulham in general but not the club. I don't many other clubs designing their badge around the area the club is situated in and I accept our new badge is the worst for being ordinary but I think the others are over the top.

Would you accept a black and white badge based around the cottage or the JH roof sign? I think most fans could relate to that. Providing we keep the things that matter most I think it needs to be accepted sponsorships, modernising the ground (not including the obvious) need to be done. Marketing decisions need to be made, sometimes losing things that matter to you but to allow the club to compete and stay with the times. Fulham are unique already because of what us fans regard as important, it's never been about glory.

Are you in anyway negotiable on aspects of the club or do you believe the club should stay the way it was when you were a boy? I think that's a fair question and I'm trying to see this from both sides, I don't mean to disrespect you if that's how you see it
« Last Edit: December 18, 2014, 09:41:42 PM by dannyboi-ffc »

Offline LBNo11

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Re: Club badge
« Reply #59 on: December 18, 2014, 10:30:42 PM »
...dannyboi-ffc, I fully understand about things evolving and changes that happen through the course of time. I respect that the majority of fans who started following us due to us being in the premier league have grown up with a badge that to them is synonymous with the club.

My dislike of the badge is, as mentioned, is partly because it was manufactured and excused with a falsehood, the fans had no say, and it has no bearing on our heritage.

Now all these things may sound like the ramblings of an old fool living in the past, but the history of the club is important to me and should be recognised and understood by any fan of Fulham as a basic fundamental.

Case in point, the Johnny Haynes statue, I was heavily involved in that, and and immensely proud that his name will be remembered for a few more generations - and then Mr Fayed erected a carbunkle of a statue in memory of his pop star friend in the grounds of Craven Cottage. Now put in a search engine "Fulham FC statue" select images, and see the ratio of those showing the deceased pop star is greater than those of the Maestro. I hope you get the analogy and understand my concerns...