Change the club badge?

[WhiteJC]

When we last gained promotion to the Premiership we changed the club badge...

recently other clubs have also changed/updated their badges...

...so, with our promotion back to the top flight and the club's 140 year anniversary (2019) should we redesign the club badge?

[hopper]

Would plump for this one myself

[ffcthereligion]

Current badge is horrible IMO

[Fulham 442]

I like it!

[bill taylors apprentice]

It was changed for marketing reasons.
Today's version is recognised universally (well, sort of) does the job so why change it?

[Wolf]

Well, no one likes change.

The West Ham badge change was brought about by their stadium move, removing the Boleyn Ground image.

The Everton "old" badge was only in use for one season due to its awfulness, before a return to their more classic look.

The "old" Manchester City badge is IMHO superior to the "new" badge which is a refresh of their 70s and 80s badge.

People tend to prefer the badge (and kit) that team's had when they first took an active interest in their team - hence the middle age voters at Manchester City getting the return of their current badge.

It took me the best part of a decade to like our current badge, which is distinctive, instantly recognisable and quite contemporary looking - unlike the dated 1975 version posted above. 

[HamsterWheel]

Expect it'll be redesigned to incorporate a jaguar sprawling across the top F...

[S.F.Sorrow]

Would plump for this one myself

Agreed! I've always loved that one! Looks really classy on a white shirt and it would be nice with something historical for the anniversary. But it would probably also mean changing the badge again shortly after the anniversary and I'm not sure that would be a very good marketing strategy. I can't see this happening, if we get a new badge I think it will be a NEW badge.

They say people often prefer the badge they grew up with but that's not the case for me. I grew up with the first blue striped coat of arms from the early 80s and looking at it now I don't like the blue stripes at all. I know it's supposed to symbolize the river but it makes me think of QPR. And there's too many colours: white, black, red, blue, gold... it's a mess.

I've actually started to like our current badge a lot. It took me a while but I like how it stands out at a distance. I think WhiteJC is onto something though. I wouldn't be surprised to see a new badge next season. The timing seems right.

[Dodgin]

I wore the old one at Wembley, quite a few with the Maestro's shirt.

[yatewhite]

No no no! At the age of 66 I'm 'old school' and will admit the original badge has class and style. However, unlike the current badge, it's not instantly recognisable. Over the past few years I've had countless people recognise the badge on my clothing or bag and engage me in conversation about FFC or just football in general. Without exception, these conversations have been respectful and fun. It's amazing how many football fans have a soft spot for our quirky 'little' club. Keep the current badge I say!

[bucksfulham]

No no no! At the age of 66 I'm 'old school' and will admit the original badge has class and style. However, unlike the current badge, it's not instantly recognisable. Over the past few years I've had countless people recognise the badge on my clothing or bag and engage me in conversation about FFC or just football in general. Without exception, these conversations have been respectful and fun. It's amazing how many football fans have a soft spot for our quirky 'little' club. Keep the current badge I say!

:plus one:

[cmg]

I rather like the current badge - simple and recognizable.

Wembley actually provided an opportunity to view all contenders in the flesh and I'd have to say I thought the smartest was the old coat of arms badge in black and white - the one sported on plain white shirts when I first started this long journey.
However our present one is 'now', smart and strong - no reason to change.

I've always thought the 'Cup Final' badge, actually introduced in 1973 was rather poor - fussy and weak.

The coat of arms is not, and has never been, that of the LB of Hammersmith and Fulham which was set up in 1965. It is the badge of Fulham Borough Council which was abolish at that same time.

[nose returns]

IMO either stay as we are or go back to old one. I am no fan of re-branding for its own sake.

[Woolly Mammoth]

Would plump for this one myself, it's far more attractive IMO.

I also prefer this one, if I had a choice.
But possibly as been mentioned, the branding of the current one, and because it's recognised everywhere more or less, could be the reason why it may stay.

[mrmicawbers]

I'm no youngster but I like the latest Crest. Apparently one of the most recognisable by other fans.Maybe we should add a star every time we win a Final.

[Maidstone Lee]

Would plump for this one myself

I think this would look great in some kind of shield with 1879 underneath it.

[DutchCottage]

Would plump for this one myself

I prefer this one. The current badge has no soul

[Stevieboy]

Disliked the new badge intensely when first adopted but now, as others have said, recognisable from a distance and quite striking.
Also plenty of scope for minor changes like gold or silver inserts representing anniversaries or achievements.

[Southdowns White]

I Hated the new badge when it came out but as long as i can still get a retro shirt I have no problem with it now, I think the red should be darker or even black though.

[Fulham Tup North]

The 'NEW' badge is over ten years old now.  Not a fan at first. Thought it was a cross between a child's drawing and a swastika :(
Funny how things grow on you!  And as others have said, it is now very recognisable by most other football fans as well, so why change something for the sake of it?
Maybe a badge showing the 'Cottage' might work?  Still, when we play all our home games at Wembley soon, we can change it every season!  ;)