Why are we so slow ??

[WindyCity]

This topic has been discussed often over past several years.  I think the quandary we find ourselves in might be explained quite simply.  For the most part, we always see the usual reasons, such as lack of trophies and lack of European football.  I won't deny that those are issues, but in my view they aren't the only thing holding back talent from coming to CC.  How about some:

Salesmanship!

How can FFC not be sold to prospects/top talent?  One of the longest and storied clubs in UK football.  Playing in one of the top leagues in all of world football, if not the best league in the world.  And playing and living in a world class city.  Yes, we strive for silverware/Euro play, and that is a challenge.  But what can be offered is playing against some of the very best teams in the world.  What prospect would not welcome the challenge of two games a season against the likes of Liverpool, ManCity, Arsenal et al?   I sometimes question the ability of the recruitment team and MS himself in their abilities to sell FFC.  I know, I know, this is a very simplistic take on an issue that does have many moving parts.  But salesmanship has to figure in to the equation.  Certainly other teams, even some smaller clubs than FFC, can and do attract top talent.  We currently are a mid table club in a top league, why can't this be sold?

For you and me and all other Fulham fans it's simple, but the reality is we have limited money for both the transfer and salary. We have a ground capacity of less than 30,000 which doesn't help out revenue. We are not in any European competition and have never won the Premier league, FA cup, League cup or any European competition. Currently we are a solid mid table team, with a great manager who may not stay. Let's be honest, the highlight of our season is beating a top 4 club, which until recently hardly ever happened.
You can't for one minute think that ownership doesn't want success on their investment. For all of the reasons above it's not easy and I'm sure their "sales" team is as good as most in the premier league.
We seem to be talking to a few players and hopefully we will land at least one. Couple that with keeping Marco and Wilson I for one will be happy

Thank you Eve for your comments to my post.  And I agree with almost everything you say, as I also had listed the same 'reasons' why attracting top talent to FFC is difficult, the reasons we always hear, like a broken record.  Where I disagree with you is that I really don't think our 'sales team' is as good as most in the PL. I just don't think they measure up, we do have a lot to sell, and it just isn't really happening, always last minute 2nd 3rd 4th choices.  And it's true, we are seemingly always 'talking' to some interesting/good players, but, as the saying goes, talk is cheap.  Other teams similar in size and some smaller to FFC seem to be able to attract good players and stay in this league.  No biggie, just a frustration of being a fan of this team.  We've been doing well under MS's direction, hope it continues.....