NFR - a designers view on the 26 World Cup logo...

[WhiteJC]

The World Cup Logo Has a Secret Nobody Noticed

A designer's critique of the 2026 FIFA World Cup logo, examining its visual identity, branding strategy, strengths, and shortcomings. This video explores whether the logo succeeds as a modern brand system and how it compares to previous World Cup emblems in terms of creativity, cultural storytelling, and memorability.

[HV71]

The World Cup Logo Has a Secret Nobody Noticed

A designer's critique of the 2026 FIFA World Cup logo, examining its visual identity, branding strategy, strengths, and shortcomings. This video explores whether the logo succeeds as a modern brand system and how it compares to previous World Cup emblems in terms of creativity, cultural storytelling, and memorability.

Thank you for posting this - which I thought was very interesting and thought provoking. I wonder how much thought went into the BBC's choice of typography for this World Cup? Personally I think it is terrible - a weird mish mash of Fraktur / Cathedral and god knows what . It doesn't hang together at all for me .

[Andrew]

The World Cup Logo Has a Secret Nobody Noticed

A designer's critique of the 2026 FIFA World Cup logo, examining its visual identity, branding strategy, strengths, and shortcomings. This video explores whether the logo succeeds as a modern brand system and how it compares to previous World Cup emblems in terms of creativity, cultural storytelling, and memorability.

Thank you for posting this - which I thought was very interesting and thought provoking. I wonder how much thought went into the BBC's choice of typography for this World Cup? Personally I think it is terrible - a weird mish mash of Fraktur / Cathedral and god knows what . It doesn't hang together at all for me .

I'm glad you said that, I think it is very strange and very wrong.