NFR: Is it the same rule in England?

[K33NY]

Previous years, norwegians could watcj PL on a channel called TV2, they have different sub channels they called PL1 PL2 etc, as well as a online version called Sumo, when match day came, you could watch each match that where sent at the same time, cus they went on different channels.

This year its different, TV2 sends 1 1:30 (norwegian time) then one match 4 p.m and then the 6:30 match, all the other matches you have to watch when the final macth is done, but you usually allready know the result and the feeling isnt the same :(, Facebook update spoilers etc, you know the details.
I sent an email to TV2 and they answered it a new rule made by PL where all european nations have to follow this rule. To me it sounds like BS but it probably isnt though, but is it like this in England as well?

How can they expect to get more interest this way?