NFR True to 22

[Friendsoffulham]

Swans to subsidise all away tickets prices

Swansea City will remain 'True to 22' this season in a bid to make life cheaper on the road for the club's loyal fans.

In a new fan initiative, the club has agreed to subsidise the price of every ticket for all away fixtures in the Barclays Premier League this season purchased through its Jack Army membership scheme.

It means the Swans will remain true to its pledge that no adult will pay more than £22 for any away fixture this season, while concession prices will be capped at a maximum of £15 and kids just £10.*

With adult ticket prices at some grounds costing in excess of £50, the club's subsidy is set to amount to a £300,000 saving for supporters across the 2015-16 campaign.

"The club was very proactive on its Away Supporters Initiative (ASI) last season,'' explained Swans Vice-Chairman Leigh Dineen. "But we believe our 'True to 22' pledge has taken it to a new level.

"We worked hard on reducing away ticket prices for our supporters last season through reciprocal deals with other clubs. Unfortunately, we were unable to finalise deals with all the clubs for different reasons.

"Therefore, while we introduced other away fan benefits, we felt it would be more beneficial to our supporters if we took the step of guaranteeing them cheaper tickets for all our away games, whether there was a reciprocal deal in place or not.''

A recent study confirmed that Swans fans travelled further than any other in the Premier League last season, clocking up 4,129 miles at an average of 217 miles per trip.

"As a fan-owned club, we are well aware of how expensive it is to follow the team to away games, especially with the increasing transport costs,'' added Swans Supporters Trust Director, Huw Cooze.

"But this 'True to 22' pledge means an adult can now watch every one of our away games in the Premier League for a total price of £418. That's more than £250 cheaper per adult than the amount we believe it would cost this season without our subsidy.''

Read more at http://www.swanseacity.net/news/article/swans-agrees-to-reduce-away-ticket-prices-2530806.aspx#U5UGRubjSrVEUvgj.99

[Barrett487]

I have to say that this is a refreshing acknowledgement of the importance of fans to their club and a great way of rewarding loyalty. Let's hope it catches on.

How does this affect FFP? Is this contribution to ticket prices excluded?

[SKSW6]

Wow, only £300k to do it?! That's pocket change for a PL club, but massively helps out their fans and is great publicity.