How much influence has a kit sponsor?

[Andy S]

Have you ever bought a product purely because it sponsored FFC?

[Woolly Mammoth]

No, never considered it or gave it any thought because that would be ill judged.

[love4ffc]

Good question.   Would think it would be more down to who the club gets a deal with and adds as a sponsor.   

[..FOF..]

There is a difference between branding and marketing.

In my opinion, branding is mostly to show that the business exist and that is where sponsorship on the kit comes in.

Marketing usually follows a set of calls to action and metric to measure conversion into actual sales. That usually happens when you visit their shop or website or look into their product further.

[Andy S]

It has always amazed me when sponsors like FX pro who used to be with us now Watford will have little appeal to the majority of supporters

[Nero]

X

It has always amazed me when sponsors like FX pro who used to be with us now Watford will have little appeal to the majority of supporters

but youve probably look at there website to see what they do, but i think it more to do with getting their name in front of a global audience and when people are looking for a service they recognise a name and are drawn towards them then other brands they havent heard of

and yea ive eaten a pizza hut

[Milo]

There is a difference between branding and marketing.

In my opinion, branding is mostly to show that the business exist and that is where sponsorship on the kit comes in.

Marketing usually follows a set of calls to action and metric to measure conversion into actual sales. That usually happens when you visit their shop or website or look into their product further.

Sorry, I don't know much about this! Interesting though. Is the difference between branding and marketing the main reason for the 18 year old Instagram personality with 2m followers being unable to sell 36 t shirts this month?

Ie she wore the t shirts but didn't do enough marketing? Or have I missed the point? Probably!

[filham]

I find that as time passes advertising in any form is telling you less and less about the product, in fact in some TV advertisements  I have difficulty in deciding what is being advertised.

I like to think I am not at all influenced by advertising.

[BigbadBillyMcKinley]

I went to Pizza Hut a few times. But never visited Florida. So I guess it's half and half.

[Jamie88]

Well the Pizza Hut one put me off buying that seasons shirt as a kid

[..FOF..]

There is a difference between branding and marketing.

In my opinion, branding is mostly to show that the business exist and that is where sponsorship on the kit comes in.

Marketing usually follows a set of calls to action and metric to measure conversion into actual sales. That usually happens when you visit their shop or website or look into their product further.

Sorry, I don't know much about this! Interesting though. Is the difference between branding and marketing the main reason for the 18 year old Instagram personality with 2m followers being unable to sell 36 t shirts this month?

Ie she wore the t shirts but didn't do enough marketing? Or have I missed the point? Probably!

Yes:)

Not all who are famous, those who have branded themselves well, can translate that advantage into actual sales $$$

Same things you see with the so called startup cultures... Snapchat, Vine, some bike-sharing companies, etc

[Vinnieffc]

Been to pizza hut, worked at Betfair for 7 years but never used or needed Demon, Daffybet, GMB but did get a fridge from LG but never bought a Fulham shirt on the basis of a sponsor.

Sent from my ANE-LX1 using Tapatalk

[Ronnief]

I've never bought a shirt with a sponsors name on it. I object to wearing things with company names especially betting companies.

[Woolly Mammoth]

The only shirt I ever wore with a company name on it was H.M.P.

[Holders]

Shirt sponsorship has certainly put me off certain products - e.g. Autoglass and Samsung.

[Aaron]

I always liked LG as a firm anyway, but I did make a point of buying one of their fridges when they were our shirt sponsor.

[SWSixer]

I have an LG TV but don't think the connection crossed my mind at the time.

[Penfold]

Shirt sponsorship has certainly put me off certain products - e.g. Autoglass and Samsung.

Agreed. Fortunately, Coors beer is vile so never had any intention of drinking the muck. Don't drive so Yokohoma tyres irrelevant 😂

[aaronmcguigan]

For what it's worth, the lower down the pyramid you go, the more that a sponsor will target the fans of that club. For example a league 2 club may have a local company as its sponsor to create synergy, ie both the club and the sponsor target the same accessible audience.

In the premier league , it's to appeal to a worldwide audience. A Filipino bookmakers doesn't care about Fulham, it cares about the Philippines and wherever else it's potential customer base is, the whole world will see it so it's a massive cachement area.

Of our sponsors, I've never been in a Pizza Hut, award of but never used Betfair, still don't know what Grosvenor, Demon  or FxPro is and have only ever seen Dafabet on the front of various kits,
And I'm assuming dabs and pipex have been bought out and rebranded.

Other than that leaves LG but I've actually only used it as a customer whilst they sponsored Leicester

[aaronmcguigan]

Shirt sponsorship has certainly put me off certain products - e.g. Autoglass and Samsung.

Does that extend to Emirates airline? If Samsung made the best phones it wold not bother me who they sponsor