Ridiculous decision

[peachcobbler]

...cleanse themselves by manufacturing and supporting these ostensibly virtuous causes. So the ordinary fan has to endure Eni Aluko's punditry and wear purple St George's flags, and are gaslit into thinking anyone who objects is bigoted, all so the fatcats can feel a bit better about themselves. 

What cause do you think it's promoting?

They've said it's the colours of the 1966 training kit

I don't follow England so maybe I'm missing something, but I really would recommend people stop being insane about this

I second this, the rainbow flag for gay pride is completely different colors. I don't think this has anything to do with social issues.

[blingo]

St George was a Turk anyway

[H4usuallysitting]

St George was a Turk anyway

Was he a knght of the round table

https://youtu.be/dviEWs_VIG4?si=xz4BHJAYlrwayHYp

[Angus Telford]

...cleanse themselves by manufacturing and supporting these ostensibly virtuous causes. So the ordinary fan has to endure Eni Aluko's punditry and wear purple St George's flags, and are gaslit into thinking anyone who objects is bigoted, all so the fatcats can feel a bit better about themselves. 

What cause do you think it's promoting?

They've said it's the colours of the 1966 training kit

I don't follow England so maybe I'm missing something, but I really would recommend people stop being insane about this

I second this, the rainbow flag for gay pride is completely different colors. I don't think this has anything to do with social issues.

The 66 training kit wasn't purple, and Nike brought this one out with the intriguing claim it would "unite and inspire". Anyway, you may be right, but their exact reasoning is somewhat of an irrelevance - the complaints people are making about this are illustrated by numerous other examples already, and I think the speed with which people have interpreted it as 'football wokery' is just a reflection of how fed up with that concept they already are.

[RaySmith]

How long have commercial sportswear companies been involved in making football kits, which they supply to teams in return for free promotion of their products?
This along with advertising on the front of shirts.

Nike only use imagery that they think will sell new product, and it obviously has to be original, ie, different than the preceding year's offering, to try to maximise sales.
They design shirts that they think people will want to pay big bucks for, using consumer research and their advertising experience.

In the olden days, clubs kept the same shirts home and away season after season, and there was no advertising on the front. Similarly the England kit.

But this is all related to the commercialisation of football - the connection of our national game to vast corporations like Sky and Nike, and the involvement of market economics, which influences the vast transfer fees and wages.

But it's all the corporate executives, like Murdoch, who are really on the gravy train of our once beloved national game based around local communities, turning it into a global brand, a product.

As for the 'culture war' aspect, the so called 'wokeness'.

 Well, after hearing Simon Jordan absolutely apoplectic on Talk Sport, I Googled  the new England kit, and thought I was unable to find the thing Jordan was on about, because all i could see was a standard looking England shirt for sale on the Nike England site.

Where was this grotesque, rainbow coloured shirt, that trashed our national flag, and caused Jordan's fury?

[RaySmith]

Disgrace whoever thought this was a good idea boycott buying the New England shirt. I hope the players refuse to wear it . The St George cross is our heritage.

That to me looks like a representation of the Union Jack and St. George's Cross combined, some designer's bright idea to sell more, very expensive, shirts.

[McBrideOfFrankenstein]

Kit looks fine.

[Thailand Mick]

Made in Thailand too be interesting to see the profit margin!

I can buy a copy of these shirts for about 15 pound here in Thailand

[Holders]

The flag is hideous and (Scotland's) blue should not appear on the kit anyway. 1966 and all that.

[Eton White]

It is a bit odd to change the colours for no apparent reason, but as I said, it's doesn't really bother me.

Still, it's got everyone talking about it, which I guess is what Nike's real aim was.

[blingo]

Made in Thailand too be interesting to see the profit margin!

I can buy a copy of these shirts for about 15 pound here in Thailand

Should have said 22 plus p&p 

[alfie]

Seemsto me a lot of fuss over nothing.

[Twig]

Nike have explained that during the early history of our national team we used blue and red as part of the design. Apparently they thought it would be fun to reference that early history by combining the two colours to create a purple effect.

So nothing to do with political correctness, gay pride, snowflakery etc. The far right idiots have just shipped up a storm over not a lot.

As to whether we like the kit, that's a quite different and personal opinion. I can't get excited about it either way.

[Steady Eddie Johnson]

People who love the flag have nothing going on in their lives so need something to cling on to.

[H4usuallysitting]

The flag is hideous and (Scotland's) blue should not appear on the kit anyway. 1966 and all that.

Don't we always play in Blue socks, to represent Scotland

[H4usuallysitting]

I'm thinking it's the same as Iceland's hot cross buns....an advertising dream... it's made top billing in a lot of the media

[blingo]

Pink shorts and rainbow socks next

[fulhamfan]

all the angry gammons on here


we had multiple coloured flags on the back of our 2011 shirt and no one cared

Just like how back in the day, no one used to put poppies on the shirt and no one cared. And we didn't have the last post played before every match around remembrance weekend and it was fine

 The idea that anyone gives a poo about this now is absolutely tragic. If they'd somehow changed the badge or flag on the front of the shirt then yeah I'd sort of get it but this is literally just a little emblem on the back of the collar. It's nothing

[Watford_fc]

It is a bit odd to change the colours for no apparent reason, but as I said, it's doesn't really bother me.

Still, it's got everyone talking about it, which I guess is what Nike's real aim was.

Yes and people will still buy it too despite the price .

[cookieg]

People who love the flag have nothing going on in their lives so need something to cling on to.

Do the Scots not love their flag? The Welsh, the Irish - North and South of the border - not love theirs?